Lexus Unveils Surf LX Concept and Expands Partnership with World Surf League

Lexus is making waves in the world of surfing with the unveiling of the Surf LX concept vehicle at the 2025 Lexus Pipe Pro in Oahu, Hawaii. Alongside the debut, the automaker announced an expanded multi-year partnership with the World Surf League (WSL).As part of this new agreement, Lexus will serve as the title sponsor for five major WSL events in 2025: the WSL Awards, Pipe Pro, Trestle Pro, US Open of Surfing and WSL Finals. Additionally, Lexus will extend its partnership reach to Fiji for the...